Subject lines are what stand between someone opening your email or sending it straight to junk. Effective subject lines are creative and informative – but don’t give too much away. If you want your open rates to soar, you need to take the time to craft a compelling subject line. Here’s a guide on how to do this:
1. Keep them short: A long subject line will get cut off in most inboxes, especially on mobile devices. Short and simple is the way to go, about 40 characters is a good limit to set yourself.
2. Use custom fields: Add personal touches to emails by using custom fields in your subject lines but don’t ruin their impact by overusing them. Avoid using the email reader’s full name and company name in more than one email thread.
3. Use appropriate language: Get to know your email readers so you can create subject lines in the language that they understand and can relate to. Effective research is key to helping you draft words in the right style and tone.
Examples of subject lines:
Use a question: If your subject line is ‘Question about [monthly target]’ or ‘Hi [name], [question]’ the receiver will be curious about your question and will have to open the email to find out more.
Use your connections: If your subject line is ‘[Mutual connection] recommended I get in touch’ the receiver will be more likely interested in your email as you share an acquaintance with them [and make sure to include their name].
Use numbered lists: Who doesn’t love a good listicle? If your subject line is something like ‘[X] reasons why you should [X]’, the email receiver will be interested to find out more and likely click in to read on.
Use interesting facts: People are attracted to numbers and facts, so if you’ve got interesting statistics from a recent study or survey, pick the most compelling figures and base your subject line around them.